Splunk Appoints Brian Goldfarb as Chief Marketing Officer
Veteran Marketing Executive with Experience at Salesforce, Google
and Microsoft Joins to Lead Global Marketing Strategy
SAN FRANCISCO--(BUSINESS WIRE)--
Inc. (NASDAQ:SPLK), provider of the leading software platform for
real-time Operational Intelligence, today announced it has appointed
Brian Goldfarb as chief marketing officer (CMO). Goldfarb is a veteran
marketing executive with experience leading marketing efforts for
premier cloud and platform technology providers, including Salesforce,
Google and Microsoft. As CMO, he will oversee global marketing strategy
and drive revenue growth across the Splunk product portfolio. Goldfarb
reports directly to Doug Merritt, President and CEO, Splunk.
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Brian Goldfarb, Chief Marketing Officer, Splunk (Photo: Business Wire)
"Brian has led global marketing efforts at some of the most innovative
cloud companies in the world. His deep understanding of platform and
cloud products coupled with his ability to grow revenue pipeline at
scale makes him a great fit to lead marketing efforts at Splunk. Brian's
experience and leadership will be invaluable as we continue to drive
Splunk's expansion and growth," said Merritt.
"I must also extend a sincere thank you to Steve Sommer. Steve is one of
the most respected marketing executives in enterprise technology and a
friend and advisor to so many of us. He built one of the strongest
technical brands in enterprise software, and led the creation of the
machine data category. Steve is retiring but will stay on as a marketing
advisor to Splunk. Thank you Steve for eight incredible years."
Goldfarb brings a wealth of experience to Splunk, having helped to grow
usage and revenues at Salesforce, Google and Microsoft. As senior vice
president of marketing for Salesforce's Platform division, Goldfarb
oversaw a global marketing organization responsible for generating more
than $1 billion in revenue. At Salesforce, he led the successful
rebranding of the Salesforce1 Platform to become App Cloud, simplifying
the complex portfolio offering and lowering time to first sale. As the
CMO of the Google Cloud Platform, Goldfarb managed global marketing
teams across three regions, helped grow revenues by more than 400
percent and built the foundation for the business to grow to $1 billion.
Prior to joining Google, Goldfarb spent nearly 10 years at Microsoft
where he would lead product marketing for Windows Azure.
"Splunk is squarely positioned as the leader in helping organizations
create valuable business insights from data and is required technology
for any data-driven strategy," said Goldfarb. "Machine-generated big
data is the secret for success in IT, security and business operations,
and as more and more companies look to the cloud for their data
solution, Splunk will continue to grow in importance. I am excited to
join the company to help drive growth and to lead a terrific global
About Splunk Inc.
Splunk Inc. (NASDAQ:SPLK) is the market leader in analyzing machine data
to deliver Operational Intelligence for security, IT and the business.
Splunk® software provides the enterprise machine data fabric that drives
digital transformation. More than 12,000 customers in over 110 countries
use Splunk solutions in the cloud and on-premises. Join millions of
passionate users by trying Splunk software for free: http://www.splunk.com/free-trials.
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Splunk > , Listen to Your Data, The Engine for Machine Data, Hunk,
Splunk Cloud, Splunk Light, SPL and Splunk MINT are trademarks and
registered trademarks of Splunk Inc. in the United States and other
countries. All other brand names, product names, or trademarks belong to
their respective owners. © 2016 Splunk Inc. All rights reserved.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161114005312/en/
Sherry Lowe, 415-852-5529
Ken Tinsley, 415-848-8476
Source: Splunk Inc.
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