Splunk Cloud Helps Enable Largest Plumbing Wholesaler in North
America to Increase Sales
SAN FRANCISCO--(BUSINESS WIRE)--
Inc. (NASDAQ: SPLK), first in delivering "aha" moments from machine
data, today announced that Ferguson, the largest plumbing distributor in
the United States, expanded its use of Splunk® Cloud to help drive new
sales pipeline. With Splunk Cloud, Ferguson will better identify
regional buying preferences and equip individual sales staff members
with analytics to predict customers' priorities for price, inventory,
reliability, collaboration and a fair deal. With more than 2 million
products and 800,000 customers, Ferguson leverages Splunk Cloud to
better understand changing tastes, reduce customer churn and improve
profits. Watch the Ferguson video
and read the case
study to learn more about how the company is enhancing its customer
experience and sales efficiency with Splunk.
"Customers come to Ferguson for everything from building materials and
HVAC to bathroom remodels. Customers' styles and expectations change,
and we have to make sure we are staying in front of all the factors that
determine what they want and need," said Christopher Clark, director of
customer experience and market research, Ferguson. "Splunk Cloud allows
us to make valuable use of our data in a secure, real-time and
presentable way that any sales or customer analytics teammate can
Ferguson began using Splunk software across its IT and security teams
before expanding to make sense of its large volume of customer and
product data. Before Splunk, sifting through excessive data meant
spending months to resolve even a simple product issue. By expanding its
use of the Splunk platform, Ferguson can better equip sales to target
prospects, more accurately stock inventory, predict what a customer
might want to negotiate and cater to regional customer experience needs.
Ferguson expects these answers from Splunk Cloud to increase sales in
each of its eight business areas.
"Ferguson is a perfect example of what we call the ‘art of the
possible.' Rather than resting on its laurels as the leader of the
plumbing industry, Ferguson's team saw an opportunity to improve the
business by analyzing its customer data and making that available across
the sales team," said Rick Fitz, senior vice president of IT Markets,
Splunk. "Using Splunk, the organization is better serving its customers
while also increasing sales opportunity through an analytics-driven
approach. The same great team that made Ferguson an industry leader is
making the company even better by turning machine data into answers."
SLAIT Consulting partnered with Splunk to help Ferguson's customer
experience team craft an analytics strategy.
Visit the Splunkwebsite
to learn more about the Splunk data analytics platform.
About Splunk Inc.
Splunk Inc. (NASDAQ: SPLK) turns machine data into answers.
Organizations use market-leading Splunk solutions with machine learning
to solve their toughest IT, Internet of Things and security challenges.
Join millions of passionate users and discover your "aha" moment with
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View source version on businesswire.com: http://www.businesswire.com/news/home/20171003005074/en/
Melanie Duzyj, 415-510-7808
Ken Tinsley, 415-848-8476
Source: Splunk Inc.
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