Machine Data Analytics Help Financial Advisory Software Firm
Improve Customer Experience
LONDON & SAN FRANCISCO--(BUSINESS WIRE)--Feb. 20, 2018--
Inc. (NASDAQ: SPLK), first in delivering ‘aha’ moments from machine
data, today announced that Intelliflo is using Splunk® Enterprise to
help identify new business opportunities through data-driven decision
making. Intelliflo uses the Splunk platform to gain real-time insights
into leading business indicators around the usage and adoption of their
services. With Splunk they are able to produce a client health score
that integrates with Salesforce, helping the business identify both
upsell opportunities and at-risk clients, ultimately reducing customer
churn. To learn more about how Intelliflo makes better business
decisions with the Splunk platform, read the case
study or watch the video.
Intelliflo provides web-based software to the UK financial services
industry, offering clients the ability to streamline the way they
deliver financial management advice to their customers. The company
services 19,000 users who manage over £300 billion in assets under
“Splunk Enterprise helps Intelliflo gain complete visibility over how
our customers are using our product, helping us to identify new revenue
opportunities,” said Hamish Purdey, chief executive officer, Intelliflo.
“We can now determine which customers are making full use of our
products and are likely to be interested in new solutions. We also can
spot customers that are underutilizing our services and who may require
In addition to business analytics, first-line client support teams at
Intelliflo use Splunk Enterprise in IT Operations to quickly identify
and resolve problems, such as the integration of partner applications,
that would previously have required elevation to other lines of support.
This results in a faster resolution time for the client, improving the
overall product experience, and helps Intelliflo save money by cutting
back on the number of support calls that go to second and third tier
“To stay competitive in a fast-moving industry, technology-based
businesses must ensure they are constantly improving the customer
experience,” said Rick Fitz, senior vice president, IT Markets, Splunk.
“Intelliflo is a great example of a business that is truly data-driven.
By opening up access to data and making decisions based on the insights
it can provide, companies can improve user experience, deliver faster
product development and ultimately stay ahead of the competition.”
Intelliflo Limited (www.Intelliflo.com)
has been providing information technology services to financial services
companies since its formation in 2004. Its leading web-based practice
management software, Intelligent Office, is the most widely used by new
UK financial advisers* and helps financial businesses large and small to
improve efficiency and increase profits. Intelligent Office supports
over 1,850 firms and 19,000 users with over £300 billion under advice
(as at 1 December 2017). Intelliflo was named Best Technology Provider
2017 at the Professional Adviser Awards.
In July 2013HgCapital, a leading European private equity investor in
B2B technology companies, became a majority shareholder in Intelliflo
Ltd.HgCapital has a wealth of expertise in developing web-based
software businesses and is committed to supporting the next phase of
In March 2015 Intelliflo was listed among the top 25 best performing
privately owned technology companies in the UK mid-market. The list is
compiled by Megabuyte’s independent and highly-regarded research team
and is based on financial performance and long-term potential.
*Based on number of directly authorised financial advice firms
registered in 2016
Splunk Inc. (NASDAQ: SPLK) turns machine data into answers.
Organizations use market-leading Splunk solutions with machine learning
to solve their toughest IT, Internet of Things and security challenges.
Join millions of passionate users and discover your “aha” moment with
Splunk today: http://www.splunk.com.
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respective owners. © 2018 Splunk Inc. All rights reserved.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180220005482/en/
Source: Splunk Inc.
Alex Harking, 02032047025
Melanie Duzyj, 415-510-7808
Ken Tinsley, 415-848-8476